Overnite to be Renamed UPS Freight
February 28, 2006 by Splatty
Filed under Integrators
According to a recent UPS press release, UPS will rename it’s recently acquired Overnite Transportation to UPS Freight effective May 2006.
Customers will begin seeing the new uniforms and newly branded trucks May 1. The rebranding includes a move to the UPS logo; new colors – a gray reminiscent of the Overnite gray combined with UPS’s signature brown, and the launch in May of a new Web site for shipping and tracking. The facilities and fleet, which includes 22,000 trailers, will be rebranded to UPS Freight over the course of several years. UPS Freight will continue to operate independently of the UPS package delivery network.
“We are taking the best of Overnite Transportation and Motor Cargo and melding it with UPS’s expertise and capabilities for the benefit of customers,†said Leo Suggs, Overnite’s CEO and president. “UPS is known for its technology, its operational expertise and its extensive service options and reliability. We are bringing those same features to our LTL customers. The UPS brand combined with t he talents and skills of our employees will increase our ability to attract new customers and creat e greater value for existing customers. It’s a potent combination.â€
UPS acquired Overnite during August of 2005. Overnite and it’s subsidiary, Motor Cargo, provide UPS with LTL and FTL capabilities throughout the U.S with Motor Cargo primarily serving the Western United States.
You can access the complete press release here.
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