Comments on: 3PL Marketing http://www.3plwire.com/2006/06/19/3pl-marketing/ Thu, 26 Jan 2012 23:18:27 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: Sam Singhal http://www.3plwire.com/2006/06/19/3pl-marketing/comment-page-1/#comment-118506 Sam Singhal Sat, 01 Nov 2008 15:54:52 +0000 http://3plwire.com/2006/06/19/3pl-marketing/#comment-118506 That is a good question, how does a 3PL differentiate itself from its competition when they are located in the same vicinity and provide similar services. One way of doing that is to offer incentives to attract new customers on for example warehouse space and services. Not all 3PLs are running at the same capacity. 3PLs will tend to have their highs and lows in terms of warehouse space and services all year round. Also, if the 3PL was to open a brand new facility. Take advantage of these situations and advertise specials on fulfillment services, shipping, storage etc from time to time. We at www.SpaceSpecials.com provide a forum to do that. That is a good question, how does a 3PL differentiate itself from its competition when they are located in the same vicinity and provide similar services. One way of doing that is to offer incentives to attract new customers on for example warehouse space and services. Not all 3PLs are running at the same capacity. 3PLs will tend to have their highs and lows in terms of warehouse space and services all year round. Also, if the 3PL was to open a brand new facility. Take advantage of these situations and advertise specials on fulfillment services, shipping, storage etc from time to time. We at http://www.SpaceSpecials.com provide a forum to do that.

]]> By: Sunny http://www.3plwire.com/2006/06/19/3pl-marketing/comment-page-1/#comment-75097 Sunny Thu, 27 Dec 2007 04:36:41 +0000 http://3plwire.com/2006/06/19/3pl-marketing/#comment-75097 Differentiation is not always a product of unique services. In todays business world it can be described more in term of values you provide to the customers. Doing a proper market segmentation is the key to this. Designing a service differently for your different customer segtments, who have different needs, can lead to creation of differentiation in the minds of the customers. So, find out who your different customer groups are and how their need differ from each other, and figure out if there is a way to mould your services to accomodate their needs better than competiors. Differentiation is not always a product of unique services. In todays business world it can be described more in term of values you provide to the customers. Doing a proper market segmentation is the key to this. Designing a service differently for your different customer segtments, who have different needs, can lead to creation of differentiation in the minds of the customers.

So, find out who your different customer groups are and how their need differ from each other, and figure out if there is a way to mould your services to accomodate their needs better than competiors.

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