Logistics Nightmares
February 26, 2008 by Splatty
Filed under Misc Logistics
Whether on the shipper side or forwarder side we have all faced them, because let’s face it, its freight. With the possibility of so many events to go wrong during the life cycle of a single shipment, every once in a while the inevitable disaster will take place. The key is how we deal with the problems when they arise. In my years in the business I have seen people’s reactions to logistics nightmares range from going ballistic to the attitude of oh well…that’s life.
From a forwarder’s perspective there is nothing more disatisfying than telling your customer, “Hey Bob remember those two ocean containers you booked two weeks ago? Well, thanks to a storm, they are sitting at the bottom of the Pacific Ocean.” And I’m sure that from a shipper’s perspective there is nothing more disconcerting than learning a problem with a shipment will affect sales and having to relay that message to upper management.
When issues do arise (and they will) we can’t run and hide. There is nothing worse than a forwarder trying to hide the issue from a customer hoping that the problem will simply go away. When shipment problems surface, a company must be pro-active and forthright in dealing with and attempting to resolve the issue.
Do you have a logistics nightmare? Drop us a line in the comment form and let us know. We would love to hear your story. Of course, please keep all company names confidential to protect the innocent…and even the not so innocent.
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